- Understand product and service of assigned project clearly.
- Understand the creative brief to write clear, concise copy that aligns with client product’s voice and tone.
- Write and edit web content and other digital content that meets project and SEO goals, user needs, and brand style guide.
- Conduct content audits and analyze customer data to evaluate content effectiveness.
- Collaborate with related division to create content style guide that aligns with each brand’s personality and target audience.
- Plan content development that consider on-page SEO, based on priority keyword focus.
- Manage and control SEO meta tag development.
- Work with UX division to research in content strategy aspect.
- Meet client to get requirement or kick-off project.
- Stay up-to-date with development and generate new ideas to draw audience’s attention.
- Translate English to Thai or vice versa.
- Minimum 3 years experience in web content writing or copywriting in online agency.
- Minimum 5 years experience in other writing fields.
- BA in journalism, communication, or related field.
- Strong knowledge of SEO principle.
- Knowledge of email marketing, and web analytics.
- The ability to convey complexity simply.
- Excellent Thai / Strong English writing skills.
- Experience in UX is a plus.
- Experience using Adobe XD or any graphic software is a plus.
Copywriting / Writing