Challenges

This is the 3rd generation of Government Savings Bank’s websites that we have ever made. The bank has decided to rebrand itself, thus the new website has to go on the same direction. Due to the fact that GSB has so many products, the new website has to make everything easily accessible. It also has to give special attention to GSB’s hero product: GSB’s Lottery. Another thing they are looking for is My GSB, a member system that will greatly facilitate their customers.

Solutions

New Identity, New Everything

To tag along with GSB’s new identity, the website’s mood and tone was entirely modified. The color direction changed from classy gold to bright pink and the bank’s logo was also redesigned.

Online Lotto
Result Checker

Welcome to the new age of GSB lottery. Checking results online is easier than ever by filling in your lotto’s information and there is it.

100,000
/ HOUR

Storm of Traffic

Since GSB lottery is a very popular product with hundred thousands or more individual holders, the system of the lottery result checker has to be large enough to take in millions of usage.

My GSB

My GSB is a perfect helper for lottery holders. No more fuss filling in lottery’s numerical detail every time, the system will keep record of users’ lottos information. Just get ready for the surprise and log in.

A New Way to Navigate

Bisecting users in to two groups, personal and business users, makes the finding of products and services easier than ever.

Spread Out the News

GSB’s customers can keep track of new products and offers from the bank via email subscription.

www.gsb.or.th

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