HeatLab
The ultimate website conversion optimization tool to be introduced for the first time in Thailand.
Launch: 1 February 2017
#SiteArchitecture #ContentDevelopment #UX #UI #Wireframe #Design #Responsive
HeatLab
The ultimate website conversion optimization tool to be introduced for the first time in Thailand.
Launch: 1 February 2017
#SiteArchitecture #ContentDevelopment #UX #UI #Wireframe #Design #Responsive
Challenge
To introduce for the first time in Thailand, the best tool that will help increase website conversion rate like never before. And since it's the first time, our job is to explain how it works and encourage visitors to give it a try.
Solutions
Tech Jargons Translated to Human Language
Elaborate technical terminology to be easily understood by any user. No jargons, no alien language, just straight forward comprehensive content that users can understand immediately.
Functions in Actions
Since this product is not an everyday product that everyone is familiar with, we used short video clips and animations to help educate how the product works in a more attractive way.
Interactive Illustration
This is what “Heat Map” is all about. It helps you to get the insight where do your website visitors interact on your pages.
Why not give the users an interactive heat map to see how it really works.
Try Me!
“Free Trial” buttons were placed where it needs to be to increase more conversion.
Scroll & Slide
Parallax design was used to present the information feature by feature. Content was laid out to be easy to read and not too overwhelm in one screen.
