S-Pure

The super hygienic pork, chicken and eggs under “S-Pure” brand are not just about good taste, but also healthiness and freshness you can get from the purest and complete nutritions.

Launch: 1 July 2013

www.facebook.com/spurebrand

Challenge

To communicate with current and potential S-Pure consumers and also engage them through social media channels. Keep them posted with the brand’s latest news and promotions.

 

 

Solutions

Premium Brand, Premium Content

We developed original contents around core benefits of the brand to engage and also to educate the target audience about the brand characteristics using attractive illustrations and images.

 

 

From Online to On-ground

Online activities were regularly implemented to create vibes and movements for the page and also recruit page’s followers to join our on-ground activities.

Try Me!

Comprehensive Infographic

Presenting complicated information in a simple way using infographic was our approach to communicate the brand’s benefits and also knowledge about pork, chicken and eggs to the followers.

Try Me!

Influencers Speak Louder

We co-ordinate with food influencers to give them the premium ingredients from S-Pure to come up with special recipes. Then posted the recipes on their blogs, facebook pages, and also on our page to increase engagement.