#BrandAwareness #Strategy #CelebrityCollaboration
Fan Out Brand Awareness
with Thai Beauty Bloggers
Choosing the right representatives is critical to the building of brand awareness. Due to the fact that SAPPE targets women who care about their looks, famous beauty bloggers from jeban.com, the number 1 online makeup community in Thailand, were chosen for product sampling and reviewing SAPPE Beauti Shot, a new product at that time. We affirmed that bloggers should review the product on the rule of honesty, no fawning, no exaggeration. And we believed that this will create positive impact on both the product and the brand itself.