CSR Society
with Toyota

Corporate Social Responsibility has been imprinted on Toyota Motor’s business model for as long as 50 years. At present, the company’s CSR is progressing towards a fully integrated one, putting equal emphasis on returning graciousness to the society from material selection process to after-sale services. CSR Society with Toyota also organized sustainable campaigns for better society, covering environmental concerns, road safety, technological education, and community development.

Launch:November 2011 - Present

facebook.com/ToyotaCSR

#ContentPlanning #ContentDevelopment #PageMonitoring #OnlineActivities #MediaPlanning #MediaBuying

Challenges

Every activity requires participants. The main goal for CSR Society with Toyota was to assemble like-minded people online and invite them to partake in offline CSR activities. The activities range from planting tree siblings to road safety education. Toyota CSR was not fishing for likes, they wanted people who really did care about the society and were willing to do something to change it.

Solutions

Content Development
for Road Safety and
Green Environment

We were and still are involved in every part of Toyota CSR content development, from brainstorming, writing, photographing, to infographic. All image content, apart from easy information digestion, also focuses on attrac- tiveness and brand identity to inspire engagement and generate more likes and shares. hat was why we chose to present the information with infographic.

#ContentPlanning #ContentDevelopment #ContentWriting

Cute Mascot and White Road Campaign

Toyota White Road is one of the most popular road safety campaigns on social media. We used “Milky Way”, Toyota White Road’s mascot, as the storyteller of things concerning pleasant driving manner and road safety. With beautiful and easy to understand graphic, the content we produced is very easy to understand and, as a result, goes very popular among fans. Other than creating the content itself, we also took care of media buying on Facebook for better engagement.

#MediaPlanning #MediaBuying #ContentDevelopment #ContentWriting #Infographic

Online Media Plan for Toyota Campus Challenge

Campus Challenge is an activity organized by Toyota, which encourages college students to do something about road safety in their universities. What we did was constructing online support plan to promote the campaign and draw people in. Other than developing Facebook posts related to Campus Challenge’s main idea, young influencers were used to get the messages across to our targets.

#CelebrityCollaboration #Infographic #Photography #MediaPlanning #MediaBuying

200,000 Likes and Counting

In 2011, with the page at its newborn stage, the number of fans was at 18,700. In 2012, under our care, the page’s fanbase more than doubled to 20,000. We went from 18,700 fans to 200,000 quality fans within the course of 5 years, and the fan population continues to grow.

#PageMonitoring #ContentDevelopment #Strategy #MediaPlanning
#Infographic #BrandLoyalty #OnlineActivities

Corporate Social Responsibility has been imprinted on Toyota Motor’s business model for as long as 50 years. At present, the company’s CSR is progressing towards a fully integrated one, putting equal emphasis on returning graciousness to the society from material selection process to after-sale services. CSR Society with Toyota also organized sustainable campaigns for better society, covering environ- mental concerns, road safety, technological education, and community development.

Launch:March 2014 - Present

facebook.com/ToyotaCSR

#ContentPlanning #ContentDevelopment #PageMonitoring #OnlineActivities #MediaPlanning #MediaBuying