THE PREMIER is an exclusive credit card for KBank’s new-generation customers which provides curated financial services and numerous privileges.
Launch: 18 July 2017
To effectively communication one of the bank’s premium-tier credit card brand character and its benefits to both potential and current customers. In order to do so, we have to re-organize navigation system, design, content and everything in between.
Forget the previous THE PREMIER website, the newly polished up design and site structure allow users to access information of their interest much quicker and easier, more attractive and is responsive.
Although there are not as many users accessing websites from desktop like before, the larger viewport design and how to navigate the full site were carefully thought through.
To effectively support the majority of the visitors, we start designing a responsive website using mobile first design principle. This facilitate users to look up for exclusive privileges or learn more about anything using their mobile phones.