KBank

Kasikorn Bank is Thailand's leading bank offering a wide range of banking products & services to customer from all walks of life. It is also known as the leader in digital banking operating "Towards Service Excellence”.

Launch: 11 February 2017

www.kasikornbank.com

Challenge

Impossible made possible

This is the most challenging project we have ever laid our hands on. Impossible amount of information, broad targeted audiences, complicated web architecture, all of this must be under one roof and has to be responsive for all devices. The website basically needs a complete makeover, and we got the honour.

 

 

Solutions

Define New Web Architecture

Every new home needs a good foundation, web wise, it needs a good website architecture. It was the first and foremost thing to be re-designed which took us months to study and discuss. We have simplified the complicated structure on the back to look so simple on the front. From thousand of pages of information to hundreds.

 

 

Define New Web Architecture

Re-write the Whole Thing

Another issue needed to be improved is the content, too much information, too less intuition therefore, our digital content experts came into play. All the current contents were studied and re-wrote in a simpler and more attractive manner. No matter daily-life products for personal customer segment or complicated products for corporate customer segment, the contents have been completely digested and simplified.

 

 

Re-write the Whole Thing

Tailor-designed

Each product / service needs different approach in terms of design. How to grab users’ attentions? What kind of visualization should be used? Each product / service has its own selling points. We visualize them by carefully curating pictures, creating icons, placing call-to-actions, laying out the content page by page.

 

 

 

Parallax Design

We chose the best way to present our rich product information, parallax design.
Slick, easy to read, organise content in sequence including visualization where necessary.

Parallax Design

Pixel by Pixel

We implement perfect grid design to keep all elements aligned and ordered for the page to look clean and neat. We made sure that everything is in place.

Pixel by Pixel

Digital CI Bible

To support future website development and keep everything in line, the Digital CI Guideline was created to control everything-digital-design standards.

 

 

 

Digital CI Bible

Fully Responsive

The old website was not a responsive website, now we have turned it into one. Keeping in mind to design the right path to fulfil any customer journey. What do they want from visiting the website holding a smartphone in their hands? What about browsing the website from desktops? How should they navigate the site through tablets? We’ve got it all covered.

 

 

 

Fully Responsive

Smart Branch Locator

We gave it a lot of thoughts on how to make the branch locator even better and easier to use. We went for “Single Focus” branch searching approach with informative search results integrating Google Maps API to display the map.

Smart Brach Locator

Light-weight Coding

Even though this is a responsive website, where one page has to carry codes for all screen sizes, we manage to keep it fast to load.