Challenges

To inform to the audience how X Visa Signature is different from other KTC credit cards. The microsite must support every platform and is superior in attractiveness. Most importantly, it should encourage card subscription.

Solutions

Premium and Elegant Design

Gold is the perfect color for the golden people. Like Signature X holders.

Concise and Catchy

We concentrated on the ultimate selling points of KTC X Visa Signature using concise and attention grabbing information presentation.

Skip to Your Topic
of Interest

The navigation bar up top follows users’ scrolling, so they can conveniently skip to whatever topic they are interested in.

Mind-reading
Call-to-actions

Call-to-action buttons were sprinkled all over the page to promote card subscription. They were designed to blend in perfectly with the mood and tone of the whole page so that the overall experience was not interrupted.